Federal Express Is a High-Involvement, Horizontally Coordinated Organization That Encourages

Federal Express is a high-involvement, horizontally coordinated organization that encourages employees to use their judgment above and beyond the rulebook. The company's motto is "people, service, and profits." It has self managing work teams, gain sharing plans, and empowered employees seemingly consumed with providing flexible and creative services to customers with varying needs. FedEx serves as a prime example of the benefits accruing to the company that successfully practices

A) control over its technology.
B) internal marketing.
C) export marketing.
D) brand positioning.