Why do manufacturers offer channel members quantity discounts, promotional allowances, and slotting allowances?
A) To decrease associated costs of marketing.
B) To decrease recall memory of competitions' products in consumers' minds.
C) To take advantage of price inelasticity.
D) To encourage them to actively market the product.

Question

Quizplus · Accepted Answer

It may be necessary to offer channel members quantity discounts, promotional allowances, and slotting allowances to encourage them to actively market the product.

Why Do Manufacturers Offer Channel Members Quantity Discounts, Promotional Allowances