The marketing slogan, "It's not just for breakfast anymore" has been very successful for the orange juice industry. With this slogan, the orange juice industry is trying to get people who like a glass of orange juice with their breakfast to consider having a glass at another time of the day, like as an afternoon snack instead of a cola. This slogan is most closely related to a
A) product diversification strategy.
B) market penetration strategy.
C) product development strategy.
D) market integration strategy.

Question

Quizplus · Accepted Answer

Encouraging present customers to use more of the product: "Orange Juice Isn't Just for Breakfast Anymore." is an example of market penetration strategy.

The Marketing Slogan, "It's Not Just for Breakfast Anymore" Has