There are more than a half dozen different sports drinks in the market, but only one brand-Juicy Juice Score by Libby's, is made with fruit juice. What kind of organizational strategy based on competitive advantage is Libby's using with Juicy Juice Score?
A) Strategy based on customer value
B) Strategy based on differentiation
C) Strategy based on cost-leadership
D) Strategy based on diversification

Question

Quizplus · Accepted Answer

In a strategy based on differentiation, a firm seeks to be unique in its industry or market segment along particular dimensions that the customers value. These dimensions might pertain to design, quality, service, variety of offerings, brand name, or some other factor.

There Are More Than a Half Dozen Different Sports Drinks