Huggies first started out in the disposable diaper industry. It then developed 'Pull-Ups', disposable training pants for kids who were in the transition stage between diapers and cloth underwear. What kind of a growth strategy did Huggies use when it developed this new product?
A) Diversification
B) Porter's model
C) Market penetration
D) Product development

Question

Quizplus · Accepted Answer

In product development strategy, the new products developed would be directed primarily to present customers.

Huggies First Started Out in the Disposable Diaper Industry