The Grand Ole Opry shows are played in an auditorium that is at best 75 percent full. Most of the audience is over 50. One of the ideas suggested to increase its audience size and appeal to younger country music fans is to use RealAudio broadcasts of the Opry shows on the Internet. In terms of organizational strategies, this is an example of
A) market penetration.
B) diversification.
C) product focusing.
D) market development.

Question

Quizplus · Accepted Answer

The Opry wants to reach a different younger audience that is currently not Opry fans without changing the Opry itself. An organization would seek to find new customers for its present products.

The Grand Ole Opry Shows Are Played in an Auditorium