Eddy's Ice Cream developed a line of whole fruit sorbets targeted at people who are loyal Eddy's consumers, but dislike all the fat and calories in ice cream. What organizational growth strategy was used here?
A) Product development
B) Diversification
C) Customer value
D) Market development

Question

Quizplus · Accepted Answer

In product development strategy, the new products developed would be directed primarily to present customers.

Eddy's Ice Cream Developed a Line of Whole Fruit Sorbets