When the Modern Museum of Art separated its consumers by whether they were culture-oriented or outdoor-oriented for its new exhibit on art that used natural materials, they were using ________ segmentation.
A) psychographic lifestyle
B) personality
C) behavioral occasions
D) social class
E) demographic

Question

Quizplus · Accepted Answer

The separation of consumers by culture-oriented or outdoor-oriented indicates the use of psychographic lifestyle segmentation, which identifies consumers based on shared values, interests, and activities. This is more appropriate than demographic segmentation, which focuses on attributes such as age, gender, or income, or behavioral segmentation, which would require specific behavior related to the exhibit. Personality and social class segmentation are also less relevant in this context.

When the Modern Museum of Art Separated Its Consumers by Whether