If a marketing manager segments the market into culture-, sports-, or outdoor-oriented groups, he or she is segmenting the market on the basis of ________.
A) loyalty status
B) behavioral occasions
C) user status
D) psychographic lifestyle
E) readiness stage

Question

Quizplus · Accepted Answer

The marketing manager is segmenting the market based on psychographic lifestyle, specifically by dividing consumers into groups based on their interests in culture, sports, or outdoor activities. Psychographic segmentation divides the market based on personality traits, values, interests, and lifestyle choices.

If a Marketing Manager Segments the Market into Culture-, Sports-