If a marketing researcher uses such names or categories as Blue Blood Estates, Winner's Circle, Hometown Retired, or Shotguns and Pickups, when doing segmentation research, the marketing researcher is using ________ clusters.
A) PRIZM
B) behavioral
C) psychographic
D) demographic
E) VALS

Question

Quizplus · Accepted Answer

PRIZM clusters are geographic-based segmentation clusters developed by Nielsen Claritas. The clusters are named using descriptors that reflect the character of the neighborhoods they represent. The names in the question (Blue Blood Estates, Winner's Circle, Hometown Retired, or Shotguns and Pickups) are examples of PRIZM cluster names.

If a Marketing Researcher Uses Such Names or Categories as Blue