The process of selecting one or more market segments to enter is called market ________.
A) targeting
B) dominance
C) positioning
D) segmentation
E) research

Question

Quizplus · Accepted Answer

Market targeting refers to a systematic approach to determine which segments offer the most potential by analyzing the attractiveness of the segment and the company's ability to compete effectively. This involves evaluating the segment's size, growth potential, profitability, and competition, as well as the company's resources, skills, and objectives. Once potential segments are identified, the company can choose one or more to enter and develop a marketing program tailored to meet their specific needs and preferences. Therefore, market targeting is the appropriate choice.

The Process of Selecting One or More Market Segments to Enter