In India, where people often buy items like cigarettes one at a time because incomes are low and people shop daily because homes lack storage and refrigeration, ________ remains an important function of intermediaries and helps perpetuate long channels of distribution.
A) breaking bulk
B) jobbing
C) type of transportation
D) information sharing
E) reinforcing policies

Question

Quizplus · Accepted Answer

Breaking bulk is the process of buying large quantities of goods from manufacturers or wholesalers and then selling them in smaller quantities to retailers or end consumers. In India, where people buy small quantities because of low income and limited storage space, breaking bulk remains an important function of intermediaries such as small retailers or street vendors. As a result, long channels of distribution are perpetuated, and there are more opportunities for middlemen to profit from the supply chain.

In India, Where People Often Buy Items Like Cigarettes One