If Kellogg's offered different varieties of breakfast cereals in India as compared to Australia, and also positioned its products differently in the two countries, then Kellogg's would be engaging in dual adaptation.

Question

Quizplus · Accepted Answer

Dual adaptation refers to the process of adapting a product to local market conditions and preferences in both product design and marketing. Since Kellogg's is offering different varieties of breakfast cereals and positioning its products differently in India and Australia, it is engaging in dual adaptation.

If Kellogg's Offered Different Varieties of Breakfast Cereals in India