If PepsiCo charges what each country could afford, ignoring cost differences from country to country, it would be using a(n) ________ price.
A) uniform
B) market-based
C) cost-based
D) escalation
E) skimming

Question

Quizplus · Accepted Answer

Market-based pricing involves setting prices based on what the market can bear, which aligns with the strategy of charging what each country could afford, rather than strictly on the cost of production or a uniform price across all markets.

If PepsiCo Charges What Each Country Could Afford, Ignoring Cost