According to Webster and Wind, businesspeople are buying ________.
A) products
B) solutions to the organization's economic and strategic problem
C) solutions to their own need for achievement and reward
D) A & C
E) B & C

Question

Quizplus · Accepted Answer

Webster and Wind suggest that businesspeople are buying solutions to their organization's economic and strategic problems as well as their own need for achievement and reward. This suggests that businesses are not just buying products, but rather seeking solutions that can help their business excel and achieve their goals.

According to Webster and Wind, Businesspeople Are Buying ________