In the purchasing decision process, the ________ are those who request that something be purchased. They may be users or others in the organization.
A) users
B) initiators
C) influencers
D) deciders
E) approvers

Question

Quizplus · Accepted Answer

Initiators are those who request that something be purchased. They may be users or others in the organization. Users are those who will use the product or service, influencers are those who can affect the buying decision, deciders are those who make the final buying decision, and approvers are those who authorize the purchase.

In the Purchasing Decision Process, the ________ Are Those Who