Which of the following is true about industrial buying decisions?
A) They are purely rational.
B) They are purely emotional.
C) They service both the organization's and the individual's needs.
D) Top executives are never insecure about buying products.
E) Individual needs legitimate the buying process and its outcomes.

Question

Quizplus · Accepted Answer

Industrial buying decisions are based on both the organization's and the individual's needs. While rational factors such as price, quality, and usage requirements are taken into account, individual needs and preferences of the decision-makers also play a significant role in the buying process. Additionally, top executives may have insecurities or personal biases that can influence their decision-making.

Which of the Following Is True About Industrial Buying Decisions