In the purchasing decision process, the ________ are those who have the power to prevent sellers or information from reaching members of the buying center.
A) approvers
B) buyers
C) initiators
D) gatekeepers
E) deciders

Question

Quizplus · Accepted Answer

Gatekeepers are those who have the power to prevent sellers or information from reaching members of the buying center. They can include assistants, receptionists, administrators, or anyone else who controls access to the buying center members.

In the Purchasing Decision Process, the ________ Are Those Who