Which of the following is true about buying centers?
A) One person may play multiple roles.
B) Several people can occupy the same role.
C) A buying center typically has five or six members.
D) A buying center can have dozens of members.
E) All of the above are true.

Question

Quizplus · Accepted Answer

All of the options are true about buying centers. One person may play multiple roles, several people can occupy the same role, the size of the buying center can vary from five or six members to dozens of members.

Which of the Following Is True About Buying Centers