If you performed the role of the ________ in a buying center, you would be the person that has the power to prevent sellers or information from reaching other members of the buying center.
A) initiator
B) influencer
C) decider
D) gatekeeper
E) approver

Question

Quizplus · Accepted Answer

The role of the gatekeeper is to control access to information or sellers, and therefore has the power to prevent others in the buying center from receiving this information. The initiator is the person who first suggests the idea of making a purchase, the influencer provides information or opinions that affect the decision-making process, the decider makes the final decision on which seller to choose or what product to buy, and the approver authorizes the purchase or release of funds. None of these roles have the power to prevent access to sellers or information like the gatekeeper.

If You Performed the Role of the ________ in a Buying