In the purchasing decision process, the major role of ________ is in selecting vendors and negotiating.
A) gatekeepers
B) buyers
C) initiators
D) approvers
E) deciders

Question

Quizplus · Accepted Answer

In the purchasing decision process, the major role of buyers is to select vendors and negotiate with them. They are responsible for evaluating and comparing supplier offers, negotiating prices and contracts, and ensuring the quality and delivery of goods and services. Gatekeepers control the flow of information to the buying center, initiators identify the need for a purchase, approvers authorize final purchasing decisions, and deciders make the final choice among vendor alternatives.

In the Purchasing Decision Process, the Major Role of ________