In the buying center, several people can occupy a given role such as user or influencer, and one person may play multiple roles.

Name: In the buying center, several people can occupy a given role such as user or influencer, and one person may play multiple roles.
Brand: Quizplus
Rating: 4.9 (46 reviews)

Question

Quizplus · Accepted Answer

In the buying center, multiple people can occupy a given role, and one person may play multiple roles. This is because a purchase decision is typically made by a group of individuals with different perspectives and responsibilities.

In the Buying Center, Several People Can Occupy a Given