If Ty chooses a smart phone simply because he perceives it to be rated highest on megapixels, which he believes is the most important attribute in a smart phone, he is using a(n) ________ to help make his purchase decision.
A) compensatory model
B) conjunctive heuristic
C) elimination-by-aspects heuristic
D) affect referral rule
E) lexicographic heuristic

Question

Quizplus · Accepted Answer

Ty is using the lexicographic heuristic because he is choosing a smartphone based on the single attribute he considers most important (megapixels), without considering other attributes. This decision rule involves selecting the best option based on the most important attribute.

If Ty Chooses a Smart Phone Simply Because He Perceives