Even if consumers form brand evaluations, two general factors can intervene between the purchase intention and the purchase decision: one is unanticipated situational factors; what is the other factor?
A) amount of purchasing power
B) attitudes of others
C) short-term memory capabilities
D) ability to return merchandise
E) the self-concept

Question

Quizplus · Accepted Answer

The other factor that can intervene between purchase intention and purchase decision is attitudes of others. This could include the opinions and recommendations of friends, family, or other influential individuals.

Even If Consumers Form Brand Evaluations, Two General Factors Can