With the ________ heuristic, the consumer chooses the best brand on the basis of its perceived most important attribute.
A) lexicographic
B) conjunctive
C) elimination-by-aspects
D) availability
E) representativeness

Question

Quizplus · Accepted Answer

According to the given description, the consumer chooses the best brand based on the most important attribute perceived by them. This is in line with the lexicographic heuristic, which involves ranking attributes in order of importance and selecting the brand that performs the best on the most important attribute. The other heuristics mentioned are not specifically focused on selecting the best brand based on a single important attribute.

With the ________ Heuristic, the Consumer Chooses the Best Brand