Which of the following is true regarding a matrix-management organization?
A) It proves to be cost-effective in the long run.
B) It often creates conflicts regarding authority and responsibility for marketing activities.
C) It hampers the flow of information among marketing personnel.
D) It fosters a strong sense of accountability for performance among product and market managers.
E) It is best suited to companies that offer a small range of products to niche markets.
Correct Answer:
Verified
Q25: Which of the following is true of
Q26: When customers fall into different user groups
Q27: Which of the following is true about
Q28: Market managers are staff people, with duties
Q29: When customers fall into different user groups
Q31: Many companies now focus on departments as
Q32: Internal marketing requires that everyone in the
Q33: Marketing has sole ownership of customer interaction.
Q34: Companies that produce many products for many
Q35: There are three types of product-team structures:
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