Which of the following is true of building a creative marketing organization?
A) It is enough if firms are customer-oriented.
B) Companies must watch trends and be ready to capitalize on them.
C) Firms should focus more on efficiency rather than innovation.
D) Companies should attempt to minimize risks as much as possible.
E) Firms should focus on protecting their existing markets and physical resources.

Question

Quizplus · Accepted Answer

Building a creative marketing organization requires companies to watch trends and be ready to capitalize on them. This means that firms need to be innovative and proactive in identifying and responding to changes in the market. Simply being customer-oriented or focusing on efficiency is not enough in a rapidly changing business environment where new opportunities and challenges may arise at any moment. Companies also need to be willing to take risks in order to stay ahead of the competition and ensure long-term success.

Which of the Following Is True of Building a Creative