When customers fall into different user groups with distinct buying preferences and practices, a product team structure is desirable.
Correct Answer:
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Q24: An advantage of the product- and brand-management
Q25: Which of the following is true of
Q26: When customers fall into different user groups
Q27: Which of the following is true about
Q28: Market managers are staff people, with duties
Q30: Which of the following is true regarding
Q31: Many companies now focus on departments as
Q32: Internal marketing requires that everyone in the
Q33: Marketing has sole ownership of customer interaction.
Q34: Companies that produce many products for many
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