The Internet provides marketers and consumers with opportunities for much greater interaction and ________ than do other marketing channels.
A) control
B) data security
C) high involvement selling
D) order conversion
E) individualization

Question

Quizplus · Accepted Answer

The Internet allows for individualization, meaning that marketers can tailor messages and content to specific consumers based on their past behaviors and preferences. This creates a greater level of interaction between the marketer and consumer compared to traditional marketing channels. Additionally, data can be collected and analyzed to further personalize the experience, leading to more effective marketing efforts. Control, data security, high involvement selling, and order conversion are all important aspects of online marketing, but do not necessarily provide opportunities for greater interaction between marketer and consumer.

The Internet Provides Marketers and Consumers with Opportunities for Much