In which of the following cases is building a database worthwhile for the company?
A) Clare's creates personalized sculptures for special occasions.
B) Sales of Clarity soap have fallen over the past few months in all regions.
C) 2Wheels sells its most profitable products to repeat customers.
D) Uncle Jim's sells its range of snacks in stores throughout the country.
E) Ready-to-wear clothes brand Zeep targets the teen and tween market throughout the United States.

Question

Quizplus · Accepted Answer

Building a database is worthwhile for 2Wheels as they sell their most profitable products to repeat customers, so having a database that tracks customer purchasing behavior and preferences can help with targeted marketing and personalized promotions to retain those customers.

In Which of the Following Cases Is Building a Database