The offer strategy has five elements: the product, the offer, the medium, the distribution method, and the ________.
A) outside envelope
B) creative strategy
C) sales letter
D) circular
E) reply form

Question

Quizplus · Accepted Answer

The five elements of the offer strategy are the product, the offer, the medium, the distribution method, and the creative strategy. The other options listed (outside envelope, sales letter, circular, and reply form) are specific components that fall under one of these five elements.

The Offer Strategy Has Five Elements: the Product, the Offer