The average click-through in terms of the percentage of consumers who click on a link for ________ is about 0.8 percent.
A) search engine optimization
B) pay-per-click ads
C) standard banner ads
D) microsites
E) rich media banner ads

Question

Quizplus · Accepted Answer

The average click-through rate for standard banner ads is about 0.8 percent. This statistic reflects the relatively low engagement these types of ads typically generate compared to more interactive or targeted advertising methods.

The Average Click-Through in Terms of the Percentage of Consumers