Which of the following is NOT one of the ways to maximize the marketing value of e-mails?
A) Give the customer a reason to respond.
B) Personalize the content of your e-mails.
C) Offer something the customer can get via direct mail.
D) Make it easy for customers to opt in as well as unsubscribe.
E) Combine e-mail with other communications.
Correct Answer:
Verified
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