________ is a form of online word of mouth, or "word of mouse," that encourages consumers to pass along company-developed products and services or audio, video or written information to others online.
A) Viral marketing
B) Guerrilla marketing
C) Microsite marketing
D) Interstitial marketing
E) Public relations

Question

Quizplus · Accepted Answer

Viral marketing is a form of online word of mouth that encourages consumers to share company-developed products, services, or information with others online. It is called "viral" because like a virus, it spreads quickly from person to person through social media, email, or other digital channels. The goal of viral marketing is to create buzz and generate awareness of a brand or product in a cost-effective way. Guerrilla marketing is a different form of marketing that involves unconventional tactics to promote a brand, while microsite marketing and interstitial marketing are specific tactics within digital marketing. Public relations, on the other hand, involves managing a company's reputation through media relations, publicity, and other communications strategies.

________ Is a Form of Online Word of Mouth, or "Word