AT&T found that one of the most effective drivers of its sales, along with unaided advertising awareness was ________.
A) a blog
B) an online forum
C) social networks
D) WOM
E) pay-per-click ads

Question

Quizplus · Accepted Answer

According to the question, the most effective driver of AT&T's sales, along with unaided advertising awareness, was mentioned. Among the given options, the one that stands out as a crucial driver of sales along with advertising awareness is word-of-mouth (WOM). Therefore, the answer is D.

AT&T Found That One of the Most Effective Drivers of Its