Which of the following extrinsic factors is most likely to sway a consumer's decision about whether to contribute to social media?
A) whether they are having fun
B) whether they are learning
C) whether it affects their self-image
D) whether the brand is novel
E) whether their family is having fun

Question

Quizplus · Accepted Answer

Consumers are more likely to contribute to social media if it affects their self-image, as their perception of themselves and the way others see them is important. While the other factors listed may also play a role in a consumer's decision to contribute, self-image is likely to be the most influential extrinsic factor.

Which of the Following Extrinsic Factors Is Most Likely to Sway