Facebook is an early warning system for firms that permits rapid response, whereas Twitter allows deeper dives to engage consumers in more meaningful ways.

Question

Quizplus · Accepted Answer

Facebook and Twitter both serve as platforms for firms to engage with consumers, but their roles are not strictly divided into early warning systems and deep engagement. Each platform can be used for a variety of purposes including rapid response, deep engagement, and consumer interaction depending on how a firm chooses to utilize them.

Facebook Is an Early Warning System for Firms That Permits