Which of the following is NOT an example of viral marketing?
A) Quicksilver puts out surfing videos and surf-culture books for teens.
B) Johnson & Johnson has a popular parenting advice Web site.
C) Walmart places videos with money-saving tips on YouTube.
D) Mountain Dew has a record label and offers free downloads.
E) Hasbro places a Facebook ad about its TV channel.

Question

Quizplus · Accepted Answer

Viral marketing involves creating content that is so compelling that people want to share it with others, often through social media or word of mouth. Choices A, B, C, and D all describe creating content or experiences that could be shared and spread by individuals, fitting the concept of viral marketing. Choice E, placing a Facebook ad about its TV channel, is a direct advertising strategy rather than a form of viral marketing, as it relies on paid placement rather than organic sharing and spreading by individuals.

Which of the Following Is NOT an Example of Viral