Which of the following is NOT one of the four distinctive characteristics of a mobile device?
A) It is tied to one user.
B) It allows marketers to personalize messages.
C) It is virtually always "on."
D) It allows for immediate consumption as it is a distribution channel with a payment system.
E) It is highly interactive given it allows for geotracking and picture and video taking.

Question

Quizplus · Accepted Answer

The four distinctive characteristics of a mobile device are that it is tied to one user, it is virtually always "on," it allows for immediate consumption as it is a distribution channel with a payment system, and it is highly interactive given it allows for geotracking and picture and video taking. Personalization of messages is not a distinctive characteristic but rather a feature that can be utilized on a mobile device.

Which of the Following Is NOT One of the Four