The bottom rung of the customer loyalty ladder is ________.
A) word of mouth/buzz
B) repeat purchase
C) satisfaction
D) evangelism
E) ownership

Question

Quizplus · Accepted Answer

The bottom rung of the customer loyalty ladder is satisfaction, as it is the initial stage before a customer progresses to higher levels of loyalty such as repeat purchase, advocacy, or evangelism. Satisfaction is the basic requirement for a customer to consider continuing their relationship with a brand.

The Bottom Rung of the Customer Loyalty Ladder Is ________