STIHL, which manufactures handheld outdoor power equipment sold to six independent US distributors and six STIHL-owned marketing and distribution centers who sell to a nationwide network of more than 8,000 servicing retail detailers, is a good example of intensive distribution.

Question

Quizplus · Accepted Answer

STIHL's distribution strategy, which involves selling through a network of independent distributors and STIHL-owned centers to servicing retailers, is more indicative of a selective distribution strategy rather than an intensive distribution strategy, which aims for widespread market coverage through as many outlets as possible.

STIHL, Which Manufactures Handheld Outdoor Power Equipment Sold to Six