Broomer threatens to withdraw all its other products from the retailers' stores if they are unwilling to push products from the "Inducer" line. This is an example of ________ power.

Question

Quizplus · Accepted Answer

The behavior exhibited by Broomer is an example of coercive power, which involves the use of threats, intimidation, or other forms of punishment to achieve compliance. Broomer is using its power to force retailers to push its "Inducer" line of products by threatening to withdraw all its other products if they do not comply.

Broomer Threatens to Withdraw All Its Other Products from the Retailers