Because of the acceptance that the other Broomer products have in the market, retailers are willing to stock items from the new "Inducer" line of clothing. This is an example of ________ power.

Question

Quizplus · Accepted Answer

Referent power is based on an individual's charisma, personality, or reputation, and is often associated with having a strong personal brand or following. In this scenario, the acceptance and popularity of Broomer's other products have given the company a positive reputation among retailers, which makes them more willing to stock items from the new "Inducer" line of clothing. This is a result of Broomer's referent power in the market.

Because of the Acceptance That the Other Broomer Products Have