A new firm typically starts as a local operation selling in a fairly circumscribed market by ________.
A) finding and developing new intermediaries
B) using a few existing intermediaries
C) forming partnerships with the market leader
D) creating a special channel
E) forming partnerships with other firms

Question

Quizplus · Accepted Answer

A new firm typically starts with a limited budget and resources, so it makes sense to use a few existing intermediaries to sell their products or services. This allows the firm to quickly reach a broader audience without having to invest in creating their own distribution channels or partnerships. As the firm grows and becomes more established, they may consider other options such as forming partnerships or creating special channels.

A New Firm Typically Starts as a Local Operation Selling