Channel power is the ability to alter channel members' behavior so that they take actions they would not have taken otherwise.

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Channel power refers to an entity's ability to influence channel members to take actions that they would not have taken otherwise. This can involve using reward or punishment methods to alter behavior and increase the likelihood that channel members will engage in desired activities. Examples of channel power include providing incentives, withholding resources, or leveraging relationships to coerce compliance.

Channel Power Is the Ability to Alter Channel Members' Behavior