The supply-side measurement method focuses on potential exposure to the brand by assessing the extent of media coverage,and the demand-side method identifies the effects sponsorship has on consumers' brand knowledge.

Question

Quizplus · Accepted Answer

The supply-side measurement method does focus on assessing the extent of media coverage and the demand-side method focuses on identifying the effects of sponsorship on consumers' brand knowledge.

The Supply-Side Measurement Method Focuses on Potential Exposure to the Brand