During Jill's market research study,many customers indicated that traditional oven gloves made it very difficult to hold baking dishes,resulting in frequent spills.Jill brought her findings to the research department,and her company leveraged its engineering and design competencies to develop a new hand-held hot-pad that allows for significantly greater dexterity in handling hot cooking implements,while protecting the cook from burns.This is an example of the ________ element of the holistic marketing framework.
A)integrated marketing
B)value creation
C)negative demand
D)value networking
E)value focus

Question

Quizplus · Accepted Answer

The development of a new hand-held hot-pad that allows for significantly greater dexterity in handling hot cooking implements, while protecting the cook from burns, is an example of value creation - the process of creating value for customers through products or services that meet their needs and wants.

During Jill's Market Research Study,many Customers Indicated That Traditional Oven