James Foo has been put in charge of gathering marketing intelligence,disseminating it within his organization,and eventually directing action on the information.Mr.Foo's task is best described as part of the ________.
A)market-sensing process
B)new-offering realization process
C)customer acquisition process
D)customer relationship management process
E)fulfillment management process

Question

Quizplus · Accepted Answer

Mr. Foo's task of gathering marketing intelligence, disseminating it within the organization, and directing action on the information is part of the market-sensing process, which involves gathering information about the market and customer needs to inform marketing strategy and decisions.

James Foo Has Been Put in Charge of Gathering Marketing