What is the traditional view of marketing?
A)Firms should just focus on production because if the products are good then they will automatically sell.
B)Firms should just focus on making something and then selling it.
C)Firms should have a proper marketing team that can increase consumers' awareness of their products and rouse their interest in them.
D)Firms should price their products as low as possible so that marketing them becomes easy.
E)Firms should remember that promotion is the most important of the four Ps.

Question

Quizplus · Accepted Answer

The traditional view of marketing is often summarized as simply making something and then selling it, focusing on the production and sales aspects without a sophisticated strategy for engaging the market.

What Is the Traditional View of Marketing