Singapore Airlines is well regarded in large part because of the excellence of its flight attendants.This is an example of ________ differentiation.
A)image
B)services
C)product
D)personnel
E)channel

Question

Quizplus · Accepted Answer

Personnel differentiation refers to distinguishing a company's offering by the quality, skills, and knowledge of its employees. Singapore Airlines is able to differentiate itself by having exceptional flight attendants.

Singapore Airlines Is Well Regarded in Large Part Because of the Excellence